Impressions of the Subject. Camera treatment can modify the actor’s strength as seen on the screen by the viewer. The subject’s posture is also significant. Side or rear views, lying down, looking down, bowed, stoop­ing, clasped hands and slow movements convey weak attitudes.

Impressions of the SubjectFrontal view, up-tilted head, hands clenched stamping feet and fast movement suggest strong attitudes.
When you use a strong camera treatment on a weak character, you actually strengthen him or her and vice versa.

Colour

The shades of colour in an image can significantly impact the viewer: colour and emotion are intricately linked. Here are some correlations:

  • Red—warmth, anger, excitement power, strength;
  • Green—spring, macabre, freshness;
  • Yellow—sunlight, treachery, brilliance ;
  • White—snow, delicacy, purity, cold.

Motion

A composition that appears strong in a still photo usually looks weak in motion. A still photograph seldom holds the attention for long; the moving picture offers continued interest. Motion attracts. Holding the public’s attention on the subject changes enables a director to:

  • Alter a subject’s prominence.
  • Redirect the viewer’s attention.
  • Add or remove information as the audience watches.
  • Transform the mood of the scene.
  • Show movement, growth, and development.

The still photograph allows viewers freedom to watch and assess while the moving image gives them just the time to grasp the essentials.

If the information in a succession of images is obvious, simple, or familiar to the audience, changes can be rapid and it finds the rapid pace exciting. However, if the pace is too fast for the audience, they are likely to get frustrated and eventually lose interest.