TVThe movie business is starting to see a change, and that change comes from television. Of the top players in Hollywood (Disney, Paramount, Sony, Fox, Universal, and Time Warner), all their current heads come from a television background. In 2009, 90% of people watched something on TV any given day while 2% went to the movies.

As prices for tickets and snacks rise at the local multiplex, the numbers rise for home-viewers. It isn’t 1950. We have the technology to view movies from the convenience of our own home for much cheaper and on a growing number of platforms. Netflix offers streamable movies at the click of a mouse; Redbox provides the latest movies for under a dollar a night; pay-per-view, network TV, and other forms of viewing movies grow every day.

This doesn’t necessarily threaten Hollywood’s control on the movie industry. They profit from DVD sales and other formats that now provide movies to an audience sitting on their couch. However, it does show the necessity for marketing to mass audiences in their own homes rather than in a theater. Just like the six new heads of the major studios, it looks as if Hollywood is responding to the TV-viewing audience.