Story Selection

Initially the story development manager reviews all the submitted stories  before they recommend ideas to a producer. If an idea is chosen, it is passed onto the production company’s executive committee for approval before an investment or budget is allotted. We have green light.

Film StoryInternational Green Light

The green light process is the core of the financial and demographic makeup of a film project and its potential in the global market place. If the money comes from Hollywood, then the green light and associated costs are thoroughly tested for a wide and appropriate distribution (and assumed profit).

Let’s look at how the green light process helps the film to gather and access worldwide trends and data. The green light process:

  • Establishes a primary and secondary target audience by percentages.
  • Identifies the studio and distributers with a great track record in those demographics and markets on similar projects.
  • Indicates other funding sources.
  • Identifies the season and release patterns .
  • Projects the films gross income from what will be its major earning sources.
  • Computes producers cut of earnings.
  • Compares the producers income stare to the films entire cost.
  • Determines earnings to cost ratio and risks.

A green light source may cost from $5,000 to $50,000 and although the process may seem expensive and overly long, it is essential to have a detailed and realistic business plan for producers to know if they should proceed through the development stages or shelve the project.

The Green Light Processes

The campaign breakdown is the most expensive stage and also usually takes the longest amount of time, but it will give you the greatest amount of critical information.

  • The Script Breakdown.

As with a budget, the script is broken down and reviewed. Then the parts of the script are selected as potential 30 second television commercials and theatre commercials

  • Campaign Creative

A specialist copy-writer writes the voice-over ‘spine ‘of the commercial and a final 30 second script is created.

  • Campaign Beat Analysis

The number of emotional beats from 11 categories is counted up the 30 second television commercial script. This will be the films campaign signature and allows the film to be defined by a target audience and their percentage of dominance.

  • The Campaign Signature

This is computed from data and made into a report about the proposed target audience including a percentage and ranks dominance. It is also where the film will pick up its niche genre; romantic comedy, date picture, buddy picture etc.

  • Preliminary and Comparative films gathered and analysed.

The films is also compared with other films with the same campaign signature, target audience and above line elements over the last 5 years including looking at the 30 second commercials used for each film.  The global gross and net earnings are broken down and the producer indicates final share of profits.

  • Global Sales Breakdown.

The global gross and net earnings are broken down, and the producer indicates final share of profits based on the studies of the comparative films

  • US Comparative Strategy and Breakdown

Using the information from the comparative films and including total dollars spend and advertising patterns, plans are made for the project including release dates and patterns, media buys, brand alliance and other promotions.

All these information gathered will not only reveal the feasibility of the project but become part of the producer’s business plan and help the producer understand its marketing requirements.

Other advantages of the green light process include:

Brand-tie ad spending- analysing comparative films advertising spends and also potential advertising partnerships, product placement etc.

Director and Actors Ranking– based on the likely profile of the films, actors and directors are ranked as far as desirability and costs go

Distribution Executive Tracking– identifies distributors and distribution pathways