You will never know how good a program is or how much impact something has made unless it is trending on social networks. The way society works these days is that everyone wants to know what everyone else is thinking; where the opinion of the masses are important in the decision making process of individuals.

Social Media and TV Observation TrendsDuring 2005 observing such trends on social mediums generated insights on its users through social book marking and photo sharing. As a monitoring solution; Trendrr was doing just that. It launched Trendrr. TV; the first in social TV ratings and the first to market with a specific product chart by combining data collected from Twitter, Miso, GetGlue, Facebook and others through status updates.

Trendrr displayed top shows and broadcasts by monitoring activities on these social networks and mediums and calculating a social rating through a chart to show what created buzz. Trendrr showed whether a program or broadcast gain or lost its rating based on viewer response. Trendrr.TV created forecasts on anticipated shows to further elicit more buzz and generate more interest.

This allowed networks and advertisers to identify early on front runners that will enable them to identify their target audiences. Social networks such as Twitter and Facebook will then provide the rankings and subsequently either draw more interest or lose them.

In the end the viewers get a share of this experience by choosing and deciding what’s good and what’s not. Networks are able to identify their audience and match them up accordingly for target advertising and advertisers can zoom in on their specific target market. Monitoring trends allow consumers to identify and get exactly what they want. When the number of tweets increases it means that the interest and demand has increased, and that would mean an increase in profits all around.

Observing the trends by monitoring the backchannel as well can give insight on most buzzed topics. This is especially true for comments from viewers made through interactive TV not only limited to television shows, but commercials as well making the collected date useful in the essential supply and demand of the market.