This year’s Toronto International Film Festival played host to an unlikely guest in the form of the artist formerly known as Snoop Dogg (also formerly known as Snoop Doggy Dogg). Now using the moniker Snoop Lion, the hip hop star (real name Calvin Harris) brought to the festival a film telling the story of his name change.

‘Reincarnated’ is directed by Andy Capper, who is the global editor of Vice Magazine, and follows Snoop through both professional and spiritual upheaval during a trip to Jamaica where Snoop hung up his hip hop gloves and recorded his first reggae album. However, while Snoop’s new name is a large part of the film, there is actually much more substance to Reincarnated. The film charts the Rastafari music culture. This is the tale of one man leaving his life behind to embark on a new one and the spiritual awakening that prompted it. With Reincarnated, Snoop has set himself apart from other moniker hoppers such as Puff Daddy (Diddy/P Diddy/Sean Combs) and Prince (symbol/the artist formerly known as..).

Reincarnated may just be a surprise breakout hit of the festival.