VideoVacant video stores that line suburban streets act like a graveyard where video rentals so popular in the 1990s come to die. With the invention of Redbox an entire store dedicated to rows of movies are no longer necessary. The title says it all: they are now contained within a red box. Over 6,000 Blockbuster stores closed when the company went belly-up. In the previous decade, this was the same store responsible for contributing $3.9 billion to studios. Despite Hollywood’s attempt to help, the video store is dying. And that red box seen in grocery stores everywhere is to blame.

Created in 2004 by McDonald’s and CoinStar, Redbox has gained popularity by offering new releases inexpensively. However, that was also a downfall as the price to purchase such large numbers of DVDs during their most expensive sales period created a huge overhead for the company.

Yet, much like with the now antiquated video store, the studios stepped in to save the day. As the number one seller of new DVD releases, an outraged Walmart wanted something done. Studios delayed sales of movies to Redbox by 28 days, cheapening their costs and appeasing Walmart. Now Redbox enjoyed manufacturing costs for DVDs in turn for sharing their profit with studios. Netflix did not help the video store any, either. In addition to their cheap, monthly fees that delivered as many DVDs per month as a customer wanted, they also added a streaming service for free .

While Hollywood has moved with the times and managed to capitalize on the technology, the indie movie market is punished. As streaming becomes a popular source for viewing, DVDs will become even scarcer. This will be a devastating blow for the under-financed indie film community as they struggle to compete with other companies.