Press Kit for FilmmakersIn addition to the press release, having a press kit is a critical part of marketing and publicity. You will send the press kit to distributors, film festivals, journalists, and wholesalers, in essence, anyone who needs or wants to know more about your film.

It is important to include as much information as possible, as journalists tend to pull specific information to use from the press kit. It’s important to have a professional editor proofread all content to avoid mistakes. You should also have two versions of your press kit – an online one and a hard copy.

Online versions are good for downloading photographs and including links that are easy to check. However, many editors and festival organizers prefer hard copies, so it is best to have both. When printing the hard copies, make sure to only do small runs because you will want to update your information regularly as you earn reviews and receive awards.

What’s in a press kit?

  • Synopsis
  • Film poster
  • Director’s statement
  • Biographies and headshots of cast and key crew members
  • Reviews
  • Endorsements
  • Press coverage
  • Additional information about production
  • Relevant photographs

When choosing photographs to include, it’s important to include a minimum of one high-resolution photo in both landscape and portraits. Journalists are very happy when they get a good shot because then they have something, along with their write-up, to hand into their editors. Including a set of photos is even better because then editors can choose which photos to include.

There are several different choices you have when deciding which photographs to include. You could put in photos of the director on set, making-of shots, or key scenes. Strong closeups are also a good choice. Be sure to choose something that stands out, but avoid sharing something that gives away too much of the plot.

Other items to include in your press kit:

  • A list of the festivals where the film has played
  • Length time, year of production, MPAA rating, country of origin, audio specifications
  • Business card
  • Contact information

Be sure to include a self-addressed stamped envelope if you want any of the materials back and that postage is sufficient.

Your press kit is the first and best way to make a good impression. If you are thorough in assembling it you can show that you are serious and responsible.

Electronic Press Kit

An Electronic Press Kit (EPK) is a set of video clips providing the necessary information about your film. You can also include more in-depth information if you want.

In addition to the traditional press kit that is sent to various publications, the EPK is sent to any- and everyone dealing with the motion picture, including web-based reviewers, TV stations and others deemed relevant or important to receive the video version. Because sending EPKs can be very expensive, it’s good to have an online, press-only part of your site that can deal with streaming video.

What’s in an EPK?

  • Choice of film clips. Be careful not to release to many film clips. You want to give enough to keep the reviewer engaged without giving away the film.
  • Trailer
  • Interviews with individuals involved in production – director, producer, writer, composer, director of photography, production designer, visual effects artist, stunt crew, makeup artist, or other relevant persons
  • Actor interviews. Here are some topics that you should cover:
    • the process of making the film
    • their role and character
    • interactions with other characters
    • costumes, stunts or makeup
    • niche market of the film
  • Location and stories surrounding it
  • Depending on your niche, you can include interviews with experts in the field
  • Testimonials
  •  Behind the scenes footage

Putting together an interesting and informative EPK takes time and effort, but this should give you a general overview of what’s expected and what should be included.