This can be done entirely online- you can get a quote and make an order. In addition, many Indie producers have websites created where you can buy their DVDs.Keep in mind there is still the question of how or why people will find the film online given the huge about of content available and why they would decide to pay for it, if it hasn’t established a brand.

Multiplatform Marketing DIY DVDDIY Theatrical Release

Cinema viewing is the most expensive form, for the audience and producers. Here are a few approaches:

Four Walls: the producers rent the cinema at a flat fee for a given period (i.e. one week).

In the US the producer must cover all the house-nut, or in other words, all the exhibitors overheads which will be between 3,000 and 10,000 for a one week run. The producer receives 100% of takings (or losses). The producer will need a marketing strategy to fill seats.

DIY or subsistributor: the producer hires a subsistributor to run the venues and in-house teams. This requires an expert who knows the circuit. The producer and subsistributor will negotiate a cut of the box office each (exhibitor and producer, 50/50 for the first run, 60/40 for the second run).

Service Deal: the producer hires a distribution team to book and administrate cinema screenings. In the US the service company usually takes a flat fee retainer and then a percentage of the box office. This might be the distributor’s cost plus 10% to 20% of the films rental. The producer gets 80% – 90% of takings.

This is the most costly option for DIY but can be a smart choice because the service company is also distributing other pictures and with bulk product they can have more leverage with cinemas and cinema chains to negotiate and coordinate with their other titles, something like the studios does.

VOD & aggregators

Video on Demand (VOD) allows viewers to pay to download a film for a limited number of views. Apple. iTunes, Amazon Video, Cinema Now and Hulu are examples of companies that license films on a non-exclusive basis and charge per-view.

To get on this gravy train the producer will need to strike a deal with an aggregator company who deals with indie submissions. The aggregator does not simply mediate with VOD websites, but handles logistics and marketing in a  specialised manner. In the US examples of such aggregators include Comcast, Time Warner and AT & T.