Film production

It is important to consider how to greatly improve the likelihood of a film’s circulation during production and post-production stages. Thinking critically during these steps will help filmmakers create a marketable film.

Although rare, films are sometimes picked up for circulation during the production phase. It is possible to push a film out into the market even if you don’t have the whole movie shot yet or you are not a known filmmaker.

Shoot in HD or on Film

One factor companies look for when picking films is how the film was shot. In today’s tech-savvy world (where even a novice has access to high quality video equipment), it is a necessity to shoot on film or high-definition (HD) video; do not use standard-definition (SD) video. If you choose to use film, pick 16mm or 35mm. You can choose HD or RED instead of film. Native HD formats are generally thought of as good quality both in the U.S. and abroad.

There are many positives to shooting in HD instead of film. They include: lower costs, immediate review, limitless shots, and more control over (and often more inexpensive) color correction and special effects. In addition, editing is easier, faster, and cheaper. If done well, HD can mimic the look of film for less. Always try to use the most recent HD technology—it changes fast.

Take Photographs

Still photographs of your movie are important when trying to have your film picked up. A professional photographer is preferred but if that isn’t possible, find tips online of how to do it yourself. This is necessary to show potential film distributors and for the film’s website. Also, still photographs are crucial when signing contractors with distributors. They need them for their own promotion of your film, and an incomplete presentation of your film lowers your risk of being picked up. Use the best quality cameras you can afford and place the photos on a DVD.

Create an Audience

It is never too early to begin hyping your movie. If you already have a following for the movie, distribution companies will see the potential audience is already built, therefore lowering their risk of taking on your project.

Use social media sites to distribute small clips or trailers from the movie. Anywhere you can post it on the web, do so. Spreading word on the internet happens quickly. Use it to your advantage.

Emails are also important. Send weekly updates of where the film is in production so people stay interested (even if it is just to people you already know). Use multimedia elements in these emails, like video clips or photographs so people don’t just read what is happening, but can actually see it for themselves. With easy sharing capabilities, the internet can make a film. For example, The Blair Witch Project gained popularity before its release by doing exactly this. Keep a public journal of the stages of film production. Do this in the beginning to keep hype growing throughout production.