There some parts of green light that are sometimes outsourced. For example, OXT is an online screening service that has also launched a script evaluation service. They can compare scripts to other genres and identify target demographic and potential box office, as well as marketing pathways. They then give recommendations to the negative feedback. The pitch is also run by 1500 movie goers with feedback. A report cost about $5,000.

Green light Service OutsourcedGillen Group LLC creates charts from data on 20 similar films of similar budget, genre, talent level and target audience, to find patterns and 3 models of potential revenue.

Greenlight service Comparable Pictures- DIY

IMD, and Showbiz can help out a DIY do green light. You can purchase information from Media By Numbers, Adam Media Research,  Baseline Studio and Rentrak.

It’s important to only use films released in the last 5 years. Also remember to analyse the talent level of cast and crew during the year the film was released and choose a variety of films, not just films that have seen success or that have won awards.  If the movie had an award nomination and/ or won awards, remember to track if from its first release as after an award or nominations would suddenly pushed up the box office receipts and throw your data off.

If the movie is a franchise or comes from a bestselling book, you might need to down grade figures and feedback by 50%.

Once you have your list, delete the highest and lowest gaining pictures and then use a chart to find the average.

External Green Light Service

Once the internal green light is done, you have the information to approach distribution relationships. Information can be presented about the pictures potentials at the box office and what the marketing will look like but the most important element will of course be the trailer or commercial. Here are a few common approaches.

Hiring -a professional trailer company for this will cost around S10,000 to $35,000.

DIY – pull several scenes from the movie, editing and adding voice-overs in house (if you’ve got some of the movie in the can already)

Ripamatic- pull scenes from several similar movies and clever edit and add voice-overs to get the flavour of your film

Proof of Concept– make a special commercial yourself using your talent.

So the material is prepared and the core- distributors in the territory are pitched to. This can be the most brutal part because if no core distributor is interested, the producer will need to move on to another project. It may be emotionally devastating but it is not as bad as spending years on a movie which will run a loss and few people will see.

Hopefully, a core-distributor will feel interested enough to give you a letter of interest; this will give you influence with other distributors and funding bodies.

The producer may also meet with other potential tie-ins such as video game makers and merchandise producers. This gives the project further validation and allows planning for release.

Director & Producers Relationship.

The earlier the director comes on board the greater creative cohesiveness the project will have, however, ultimately the producer is the parent of the project and returns control and power.

It is advisable that the producer only wields this power directly to the director and allows the director to manage and liaison with the heads of creative departments such as  art department, photography etc. The director must have the respect and creative last word on set, but the producers is ultimately responsible for both the creative and financial outcome of the film.