TV
The TV Production Process

The TV Production Process

There are different approaches to television production. Take shooting scenes, for example. Some directors rely on the skill and initiative of their camera team to discover the best shots. Other directors, however, prefer a more involved role. These directors work out the details and position of each scene beforehand before relating those details to the...

Syncing Interactive TV and Viewers

Broadcasting companies, networks and advertisers have taken advertising and monitoring viewership patterns to a new level. By creating a new medium of interactive TV where viewers can actually engage in what they are watching, they have opened up a window of opportunity to combine this trend with the way new age TV works. This not...
Internet Did Not Kill Television

Internet Did Not Kill Television

Television is over seventy years old and remains just as healthy as when it started. In fact, research shows that people watch more television each week despite the increased use of internet viewing and mobile video viewing . The internet has actually become a great companion for television. It has allowed viewers to go online and...
Creating Your Own TV Shows

Creating Your Own TV Shows

Never let the odds stop you. You can create a reality series and broadcast it to many people. First you need an idea. You should consider where it belongs, who it is for, and which network is best. You must ask whether the reality series can be made realistically. Some ideas sound cool but truly...
Character Development: Neither Black Nor White

Character Development: Neither Black Nor White

People are complex, neither wholly good nor evil. Barring those meant for an audience of children, characters who are completely one or the other are both unrealistic and boring. Because we are real people, each with our own flaws, weaknesses, and strengths, it is hard for us to relate to such simplistic beings. As such,...
The Challenges of Addressable Advertising

The Challenges of Addressable Advertising

The digital set-top boxes that have made addressable TV advertising possible have also posed a few issues including privacy rights, technology adaptations, and new business models. Privacy Issues and Addressable Advertising Privacy concerns have been raised by consumer advocacy groups and the television industry has responded accordingly. Cable operators trust third-party data providers to use...
Addressing Your Audience with Addressable TV Advertising

Addressing Your Audience with Addressable TV Advertising

Advertising has come a long way since the FCC first started issuing commercial television licenses in the 1940’s. Back then, and for decades after, viewers would see the same exact ads as everyone else during commercial breaks. Although businesses were reaching mass audiences, there was also certain inefficiency in the system as brands could not...
Aspects of TV Production

Aspects of TV Production

Building an Outline The first step of building an outline is beginning with a series of headings that cover the main theme. For instance, if you are planning on shooting an instructional video about building a table, the topics that you would need to cover may include how to find the right wood, tools needed...
Becoming a Reality Show Story Producer

Becoming a Reality Show Story Producer

  If you dream of becoming a reality show producer but don’t know where to start, don’t worry.  Everyone who is now a famous story producer had to start off somewhere, and so will you.  Often times they had to start off with seemingly unrelated entry-level jobs but through tenacity and networking, they moved up...
Bridging TV Shows and Ads

Bridging TV Shows and Ads

With the increase of WebTV, Interactive TV, Social TV and the enhancement of viewing experience – it has now become integral for networks to bridge its viewers with its content. Viewers want to feel as though they are a part of the show, a part of the experience and a part of the greatness that...
Second Screen: A Telling Experiment in Broadcast-to-Tablet Synchronized Apps

Second Screen: A Telling Experiment in Broadcast-to-Tablet Synchronized Apps

In 2010, ABC premiered My Generation, a mockumentary style show that followed the lives of fictional teenage students. Part of the premiere included the promotion of the show’s companion app; the first of its kind. The app used Nielsen’s Media-Sync technology and listened for audio watermarks with the broadcast to sync the TV with the...
Second Screen: The Aims and Kinds of Apps

Second Screen: The Aims and Kinds of Apps

As apps are created, they will fall into one of several categories. The first is series-specific, an app which would be used over the course of a show, and could be customized with the brand and theme of the particular show. The second would be event-specific, and would be downloaded and used once, for major...
Second Screen: The Dangers of the Distractions for Advertisers

Second Screen: The Dangers of the Distractions for Advertisers

In 2011, another study was published, put out by the YuMe ad network and the Interpublic group, focused on distractions and what behaviors were able to pull a viewer’s attention away from the TV, and therefore from ads. The basic purpose of the study was to learn which distraction media was most often used at...
Second Screen: Possibilities for Applications

Second Screen: Possibilities for Applications

Most people, when watching TV with a second screen device nearby, are prompted by curiosity to use it. They might be curious about the actor in a program or want more information about the Titanic documentary they’re watching, or need to research the back story on an episode. An internet-linked device provides information for all...
Second Screen: Today’s Television Audience

Second Screen: Today’s Television Audience

For almost as long as television has existed as a part of our lives, it was thought of as simply TV: a box with a screen that displayed shows and sound. But as technology grew, changed, and continued to impact human behavior, more people came to watch TV with new expectations and utilized new technology....

Web TV: Top Contenders And Social TV Marketing

Google TV Lives On! In October 2010, Google TV made its appearance in three different hardware formats. The Logitech Revue was constructed with Google TV in mind and is separately connected to the TV. Sony also produced its own equivalent labelled “Sony TV Internet” – costing $100 more than the Revue, but including a Blu-Ray...
How To: Scripted Drama Experience For TV

How To: Scripted Drama Experience For TV

Scripted drama gives a different, more intensive experience of television. Scripted dramas engage viewers intensively because they require a certain level of loyalty. Successful scripted dramas engage viewers for longer time periods, making a more lasting relationship with the viewer. The example of My Generation  shows us that check-in apps can’t do all the work....
BBC America Renews Copper For Second Season

BBC America Renews Copper For Second Season

BBC America’s 1860’s New York cop skein “Copper” saw it’s season finale on Sunday, and the channel have confirmed that they will be renewing the show for a second season. The sow is actually the first original series from the US based channel as they have previously relied on co-production or licensed programs from their...