There are 10 principles every producer should include in their recipe for success. They are:

  1. Story:  The single most important asset to creative and financial success is the story that a producer wants to tell. Discovering and developing excellent stories are the best investment of a producer’s time and money, and will reap the most benefits.
  2. Film Production Recipe for SuccessTarget Audiences: Producers should know the audience to which his or her story appeals the most. They should also know how many members of that audience there are, where they live, what their entertainment habits are and what drives their movie passions. This information is critical when talking to distributors and for determining earnings potential. As the most important participant in the motion picture industry, the audience is whom the producers should cater to at all times.
  3. Balance: The most consistent approach to success in global distribution includes an equal emphasis on the story, the target audience, and the producer’s share of the profits. By employing this principle, producers can also more predictably insure their professional success.
  4. Talent: Producers must build strong relationships with talent starting with meetings so that each can test the other’s creative affinity for the story. By planning and preparation, producers can help talent attachment to a project be a pleasant and predictable experience.
  5. Global Distribution: Development-level collaborative relationships with a global distributor are necessary to create a successful movie. Distributors are invaluable in that they can make a movie no one knows about into a household name to its target audiences. They are a critical partner for the independent producer.
  6. Development: Producers should devote the same amount of time and energy into planning and financing the development of projects as they do for the production of them. With this approach and detail, they will have more success with private investors who should be the majority of the funding for development capital if possible.
  7. Financing: If development investors are used, they should get all their money back when production commences. Additionally, they should participate in the long-term income of the production. Producers should use banks as the financing for production phase. In order to secure financing from the bank, the producer should submit a reasonable funding proposal to banks that is based on a working knowledge of entertainment banking.
  8. Entertainment law: In entertainment, contract language does not always mean the same thing as it does in conversation. Therefore it is essential that producers only agree to basic terms in negotiations that have been approved by their attorney.
  9. Production company team: The most important hiring a producer does is with his team. He or she should carefully select team members who are skilled, dedicated, and self-managed. Additionally, he or she should motivate, reward and empower his team to keep them performing well, as well allow them to participate monetarily in the picture’s success.
  10. Living a full life: Producers need to keep a balance in their lives with their family, friends, their interests and enjoyments in order to continue to be successful in their work. All work and no play make Jack a dull producer.

A final ingredient for success in movie production is knowing your facts. Published entertainment data and the reports that are derived from this data are the foundation for accurately identifying a target audience, predicting global and ancillary earnings, and optimal marketing success.

Knowing and using this data can be the difference between success and failure for the independent producer.