Film Business
Producer’s Relationship Status

Producer’s Relationship Status

The Majors typically enter into three different relationships with Independent Producers: In-House Studio Production, Negative Pickup, and Distribution-Only Relationships. In-House Production This type of relationship originates in the production operation of the studio. First a producer needs to present a good story, a sound business plan to complete the development, the capability deliver the picture...
The U.S. Independent Distributors

The U.S. Independent Distributors

While the majors provided 90% of U.S. Box office sales, independent distributors still have a respectable amount of business generating over $1 billion in ticket sales. Independent distributors operate much like the majors but on much smaller scales. The most successful independents are Summit Entertainment, Magnolia Pictures, The Samuel Goldwyn Company, IFC, Roadside Attractions, Strand...
Motion Pictures Production Participants

Motion Pictures Production Participants

These categories in motion pictures each have their own unique parts to play in the industry. Each has a connection to the producer, distributors and audiences. Participant Category 4: Retailers and Licensed Media The fourth participant category in the motion picture business are the retailers and licensed media category. These include the theater circuits (exhibitioners),...
Marketing Paranormal Activity

Marketing Paranormal Activity

This film was an ultra-low budget affair made on just $15,000. It was rejected for Sundance  film festival but was screened at Screamfest in 2007 and then Slamdance in 2008. While doing the festival rounds writer/director/producer Oren Peli impressed enough to be signed by United Creative Artists and the film was picked up by DreamWorks,...
D-9 (District 9) Film Marketing

D-9 (District 9) Film Marketing

District 9 had no star power, no studio support and no initial distribution deals. It had a $30m budget and was independently funded by a variety of international sources. Later it was picked up at the AFM for distribution by Sony Pictures under  TriStar Pictures for North America and other English-language territories and also for...
Indie Film Social Media Marketing

Indie Film Social Media Marketing

Indie film makers on strict budgets were the pioneers of spreading curiosity or a cool factor through social media and hence build their film an audience. One of the best known examples was The Blair Witch Project in the late 90s. The low budget home-made looking film spread speculation (was it a documentary or fiction?)...
Backchannel Marketing

Backchannel Marketing

Now is the right time for backchannel marketers. As with every type of marketing, backchannel marketing also requires improvisation and new ideas. A great start to successful backchannel marketing is with social impressions. There are a few simple and free ways to increase the number of impressions. One of them is a hash key (#)....
Digitising Content and Marketing Online

Digitising Content and Marketing Online

Digitised Content gives instant access to viewers around the world. Streaming and downloading removes certain steps and participants, and also reduces costs. There are now over 2 billion daily downloads from YouTube and most of YouTube’s billions of viewers are watching videos via some form of social media. But is simply uploading a version of...
Bridging TV Shows and Ads

Bridging TV Shows and Ads

With the increase of WebTV, Interactive TV, Social TV and the enhancement of viewing experience – it has now become integral for networks to bridge its viewers with its content. Viewers want to feel as though they are a part of the show, a part of the experience and a part of the greatness that...
Production Incentives

Production Incentives

Production incentives are a central component of the finance plan of nearly all new film projects. This chapter explores the entire U.S and many principal international production incentive programs made available since May 2010. There are several governmental forms e.g., tax incentives, subsidies, and other forms are available supporting both domestic and foreign film production....

Web TV: Top Contenders And Social TV Marketing

Google TV Lives On! In October 2010, Google TV made its appearance in three different hardware formats. The Logitech Revue was constructed with Google TV in mind and is separately connected to the TV. Sony also produced its own equivalent labelled “Sony TV Internet” – costing $100 more than the Revue, but including a Blu-Ray...
On TV Ratings

On TV Ratings

New Measurment Aspect When NBC announced it would cancel their successful series Chuck, fans of the program took unprecedented action. As the television viewing audience heavily decreased, it solidified elsewhere to leave Chuck on screen. Fans joined in the spontaneous on-line campaign ”Be a Nerd…Join the Herd. Save Chuck.” which started with people leaving their comments on...
On TV Ratings: Social Media Ratings

On TV Ratings: Social Media Ratings

Social Media Ratings Does social media rating actually exist or it is just confused with participation in social media? When the reception of a TV series premier in social media was compared with the results of the Nielsen rating system, it was obvious that the TV premiers whose results correlated in high  number of impressions...

Importance Of Branding your Film Project

The face of advertising has been permanently changed by the dynamics of online media. Brands are required to re-think their strategies. It’s no longer enough to come up with smart one-liners, instead there is movement towards more intelligent advertising such as short films to imprint themselves in the audience’s minds, and taking full advantage of...

Film Distribution – Direct Distribution vs Traditional Distribution

DVD Distribution Much like traditional theatrical distribution, traditional DVD distribution is in steady decline. Many DVD distributors have closed shop and it has become rare to get a traditional DVD deal these days. What few films get picked up for such a DVD deals usually have an A-list cast or are high concept films. On...

The Film Is Finished, Now What?

Once your film is done, you need to resist the temptation of trying to sell it to every distributor out there. It really pays off to have a solid strategy for your film’s distribution. Nowadays, distribution can go one of three routes; traditional distribution, self-distribution, or a hybrid. Traditional distribution has lost its appeal over...

Structure Of A Film Distribution Agreement

What follows is a breakdown of a typical distribution agreement. The goal here is to do away with legalese and explain the document in plain English. Keep in mind however that agreements will vary from one company to the next, and you should always consult with your lawyer to iron out the details and understand...

Marketing Campaign For Film Distribution

In a traditional distribution deal it is the distributor’s job to market the film. However, it is important that you involve yourself in marketing your film as much as possible. Unless there’s a good marketing campaign going, your film will not sell. If you don’t go down the traditional distribution route, then you will be...