Film Business
Marketing Your Film In Your Local Environment

Marketing Your Film In Your Local Environment

Independent filmmakers can increase interest among potential audience members by focusing on individual localities. Apply to film festivals in cities other than your own, and when you find your film selected to be shown in one of them, follow these guidelines to ensure that it will have a full and engaged audience. Don’t wait until...
Screening Beyond The Theatrical Release

Screening Beyond The Theatrical Release

As you prepare for the theatrical release of your film, don’t forget about alternative screening options. These options can raise additional revenue if you charge screening fees or admission. If you choose to screen your film in alternative settings without charging admission, then you will raise awareness and increase interest in your film. Before you...
Beginning Marketing Tips For Filmmakers

Beginning Marketing Tips For Filmmakers

Large film studios start marketing their projects before filming begins.  In fact, many studios will consult the marketing department before committing to a project.  In contrast, it’s common for independent filmmakers to neglect marketing and distribution efforts until the project is complete.  This article will tell you why you should be marketing your film before...
Marketing Your Film

Marketing Your Film

Congratulations! Your film is finished (or soon to be finished) and is getting ready for release. Don’t break out the bubbly yet, though, because the next step in the filmmaking process is the key to the ultimate success of your film. It’s time to get the word out about your film, to create interest and...
Budgeting For Production Managers

Budgeting For Production Managers

Budgets for film projects are created months or even years before shooting begins.  As a Production Manager, you may be brought in during the development phase to create the first budget.  Alternatively, the Producer may write the initial budget and bring you in later.  Either way, it’s essential to understand how to read and write...
Cost Management Tips for Production Managers

Cost Management Tips for Production Managers

As a production manager, it’s your duty is to keep your film project on schedule.  An important aspect of your job is budgeting and managing finances to keep production running smoothly.  Work closely with the Production Accountant to track the flow of expenditures and keep meticulous cost records.  Cost information will help guide your day-to-day...
Making Money: The Road To The Box Office

Making Money: The Road To The Box Office

The artistic value of film cannot be denied; for instance, the works of Luis Bunuel, Ingmar Bergman, and even the violent and bloody images of Quentin Tarantino are profound explorations of the human condition.  However, the success of a movie is ultimately dependent not on the reviews of the critics but on its performance in...
Working With The Hollywood Studio System

Working With The Hollywood Studio System

“The Hollywood producer changes the director because the film’s not working.  He changes the writer because it’s Tuesday.”– Film industry joke Studio development and the distribution machine Hollywood studios are basically distribution companies that bankroll both development and production within one integrated company.  Their strength lies in the fact that they see success in terms...
Is Digital Democratization Of Content A Myth?

Is Digital Democratization Of Content A Myth?

Anticipating the future “There is no terror in the bang, only in the anticipation of it.”—Alfred Hitchcock In the early 2000s, through books such as Lasica’s Darknet: Hollywood’s War against the Digital Generation (2005), we were led to believe that the power of the internet would free up content and democratize filmmaking.  These claims were...
Selling Your Own DIY DVDs

Selling Your Own DIY DVDs

You may be able to sell copies of your film on DVD on your own.   If this idea appeals to you, here are some tips on how to go about it: Start early, by replicating your own DVDs and selling them during the festival run.  If people love your film, they’ll probably want to buy...
Do-It-Yourself Distribution Pitfalls

Do-It-Yourself Distribution Pitfalls

Independent filmmakers face a multitude of theatrical release options. Whether you go the traditional route with full bookings or you’re looking for a one-night showing in the local art house, you can succeed by setting appropriate goals, managing expectations, and avoid these common pitfalls: The Unsuccessful Pitch When trying to distribute your own film, getting...
Why Films Really Get Made

Why Films Really Get Made

While it is true that studios tend to care about whether their films make a profit or not, this is not usually the only mitigating factor behind the decision to make a film. In fact, sometimes other reasons are so strong that they might even outweigh the fact that a film may not make a...
Approaches to Film Marketing and Distribution

Approaches to Film Marketing and Distribution

When attempting to market and distribute a film you have made, the task can seem overwhelming, especially if it doesn’t begin well.  It’s easy to lose confidence in the picture and start to despair that all of your hard work and effort has been for nothing.  When investing so much of yourself in a project, it can...
What Is a Theatrical Release?

What Is a Theatrical Release?

DIY Theatrical Release A theatrical release is releasing your film for viewing in theatres. Of the different types, people are most familiar with wide release: when a film is shown nationwide, in more than 600 theatres. A platform release, on the other hand, is much smaller, usually showing in select theatres in major cities such...
Notes For Budgeting A Film Production

Notes For Budgeting A Film Production

Budgeting a film production All films have a budget to track spending. While most of the budgeting can be handled using a template, it is helpful to know that budget templates intentionally skip numbers for line items. They are numbered consecutively, and the missing numbers between existing items on the template are used to include...
Financing and Investing In Film

Financing and Investing In Film

The most compelling reasons to separate company structures involve financing each picture and offering attractive opportunities for investing. The parent production company, without any subsidiaries, takes a very large risk on a single picture – the production and distribution costs are included along with development, raising the total investment amount greatly and slowing the investment...
Multiplatform Marketing: Media Convergence

Multiplatform Marketing: Media Convergence

Media Convergence New changes in technology and media are being called deep media convergence and have encouraged movie-lovers to move en masse from traditional screens to Internet connected devices for several reasons. Firstly, there’s the convenient, cool looking and similarly so named iPads and Androids etc. But  it’s not merely the gadgets that have been...
Multiplatform Marketing: Direct to Consumer DVD

Multiplatform Marketing: Direct to Consumer DVD

How many ways and places are there to view a film these days; the cinema, free to air TV, cable TV, computers, iPads, gaming consoles and even phones. This means producers need strategies to target audiences in several ways simultaneously. In the digital age DIY distribution and releases have a number of advantages. Firstly, they...