Marketing
Marketing Paranormal Activity

Marketing Paranormal Activity

This film was an ultra-low budget affair made on just $15,000. It was rejected for Sundance  film festival but was screened at Screamfest in 2007 and then Slamdance in 2008. While doing the festival rounds writer/director/producer Oren Peli impressed enough to be signed by United Creative Artists and the film was picked up by DreamWorks,...
D-9 (District 9) Film Marketing

D-9 (District 9) Film Marketing

District 9 had no star power, no studio support and no initial distribution deals. It had a $30m budget and was independently funded by a variety of international sources. Later it was picked up at the AFM for distribution by Sony Pictures under  TriStar Pictures for North America and other English-language territories and also for...
Indie Film Social Media Marketing

Indie Film Social Media Marketing

Indie film makers on strict budgets were the pioneers of spreading curiosity or a cool factor through social media and hence build their film an audience. One of the best known examples was The Blair Witch Project in the late 90s. The low budget home-made looking film spread speculation (was it a documentary or fiction?)...
Backchannel Marketing

Backchannel Marketing

Now is the right time for backchannel marketers. As with every type of marketing, backchannel marketing also requires improvisation and new ideas. A great start to successful backchannel marketing is with social impressions. There are a few simple and free ways to increase the number of impressions. One of them is a hash key (#)....
Digitising Content and Marketing Online

Digitising Content and Marketing Online

Digitised Content gives instant access to viewers around the world. Streaming and downloading removes certain steps and participants, and also reduces costs. There are now over 2 billion daily downloads from YouTube and most of YouTube’s billions of viewers are watching videos via some form of social media. But is simply uploading a version of...
Bridging TV Shows and Ads

Bridging TV Shows and Ads

With the increase of WebTV, Interactive TV, Social TV and the enhancement of viewing experience – it has now become integral for networks to bridge its viewers with its content. Viewers want to feel as though they are a part of the show, a part of the experience and a part of the greatness that...

Importance Of Branding your Film Project

The face of advertising has been permanently changed by the dynamics of online media. Brands are required to re-think their strategies. It’s no longer enough to come up with smart one-liners, instead there is movement towards more intelligent advertising such as short films to imprint themselves in the audience’s minds, and taking full advantage of...

Formula and Market-Friendly Villains

One of the most successful innovations in film to this day is from 1937. Back then, Walt Disney made the movie Snow White and the Seven Dwarfs even though the studio moguls told him it would flop. They couldn’t imagine a children’s film would rake in the dollars. Turns out the market for the movie...

Buzz-Building: Don’t Wait!

We no longer live in a simple world. Technology has seen to that. It is not the distributor’s responsibility to do everything to hype your film. To even catch their eye, you need to build your audience before the film is distributed. The great news is that while technology landed us in this pickle in...