Marketing
A Case for Caution When Building Your Customer Base

A Case for Caution When Building Your Customer Base

For the new company striving to showcase its reputation for quality and innovation, the need to build a reliable customer base is a necessity that cannot be understated.  The acquisition and retention of valued customers is the blueprint for years of future success, but one must be cautious of the risks that are involved.  The...
Film Marketing Via Social Networking

Film Marketing Via Social Networking

Film Marketing Via Social Networking In today’s world of social networking, it is important to set up social networking sites to promote your film. Search engines and social networks are the most common way people will get information about your film; most referrals are generated from friends spreading the word. At a bare minimum, you...
Additional Merchandise To Accompany Your Film

Additional Merchandise To Accompany Your Film

Signed Merchandise Especially in cases where a filmmaker has a loyal fan base and ardent supporters, there will be a definite market for signed merchandise. Usually the best types of items to sign are posters and DVDs. In the case of posters, you don’t need to plan ahead. Simply sign the poster, roll it up,...
Linking the Audience to a Film’s Development

Linking the Audience to a Film’s Development

The source of a film’s funding can largely depend on that particular film’s overall structure and vision, including the vision of who its potential audience members will be. In looking at British films (films that are set in Britain or that follow British characters as they travel elsewhere), we can divide films into three categories:...
Packaging Your Film for the Consumer

Packaging Your Film for the Consumer

Creators of visual media content have the ability to produce and sell a wide variety of products in stores and on their websites nowadays. A comparable field for film marketing is music, and filmmakers can get ideas by looking at what popular musicians have done to expand their brands beyond the music itself. Some ideas...
Press Kit for Filmmakers

Press Kit for Filmmakers

In addition to the press release, having a press kit is a critical part of marketing and publicity. You will send the press kit to distributors, film festivals, journalists, and wholesalers, in essence, anyone who needs or wants to know more about your film. It is important to include as much information as possible, as...
Publicity and the Audience

Publicity and the Audience

Through word-of-mouth, the production website, social networking, and the blogosphere, the audience can be well-connected to the film production long before the film’s actual premiere on the big screen. As the PM or PC, you won’t be as involved in the shaping of the publicity plan but you can assist the publicity team during principal...
Film Festivals: The Modern Independent Filmmaker’s Boon

Film Festivals: The Modern Independent Filmmaker’s Boon

Festivals have changed drastically over the years, growing over time in ways that have significantly benefitted film distribution. Festivals are no longer just a way to show a film or a chance to make a deal with a distributor; rather, they’ve become a way for a filmmaker to develop his fan base by gauging their...
Theatrical Experience for Independent Films

Theatrical Experience for Independent Films

When films began, our notion of the traditional movie theater did not exist. Instead, films were viewed in a variety of public settings, including churches, public parks, storefronts, or tents. It was quite common, in fact, for a film to travel around on tour, sometimes as an event in itself or else in conjunction with...
Marketing Your Film In Your Local Environment

Marketing Your Film In Your Local Environment

Independent filmmakers can increase interest among potential audience members by focusing on individual localities. Apply to film festivals in cities other than your own, and when you find your film selected to be shown in one of them, follow these guidelines to ensure that it will have a full and engaged audience. Don’t wait until...
Beginning Marketing Tips For Filmmakers

Beginning Marketing Tips For Filmmakers

Large film studios start marketing their projects before filming begins.  In fact, many studios will consult the marketing department before committing to a project.  In contrast, it’s common for independent filmmakers to neglect marketing and distribution efforts until the project is complete.  This article will tell you why you should be marketing your film before...
Marketing Your Film

Marketing Your Film

Congratulations! Your film is finished (or soon to be finished) and is getting ready for release. Don’t break out the bubbly yet, though, because the next step in the filmmaking process is the key to the ultimate success of your film. It’s time to get the word out about your film, to create interest and...
Do-It-Yourself Distribution Pitfalls

Do-It-Yourself Distribution Pitfalls

Independent filmmakers face a multitude of theatrical release options. Whether you go the traditional route with full bookings or you’re looking for a one-night showing in the local art house, you can succeed by setting appropriate goals, managing expectations, and avoid these common pitfalls: The Unsuccessful Pitch When trying to distribute your own film, getting...
Approaches to Film Marketing and Distribution

Approaches to Film Marketing and Distribution

When attempting to market and distribute a film you have made, the task can seem overwhelming, especially if it doesn’t begin well.  It’s easy to lose confidence in the picture and start to despair that all of your hard work and effort has been for nothing.  When investing so much of yourself in a project, it can...
Multiplatform Marketing: Media Convergence

Multiplatform Marketing: Media Convergence

Media Convergence New changes in technology and media are being called deep media convergence and have encouraged movie-lovers to move en masse from traditional screens to Internet connected devices for several reasons. Firstly, there’s the convenient, cool looking and similarly so named iPads and Androids etc. But  it’s not merely the gadgets that have been...
Multiplatform Marketing: Direct to Consumer DVD

Multiplatform Marketing: Direct to Consumer DVD

How many ways and places are there to view a film these days; the cinema, free to air TV, cable TV, computers, iPads, gaming consoles and even phones. This means producers need strategies to target audiences in several ways simultaneously. In the digital age DIY distribution and releases have a number of advantages. Firstly, they...
Multiplatform Marketing: DIY DVD

Multiplatform Marketing: DIY DVD

DIY DVD This can be done entirely online- you can get a quote and make an order. In addition, many Indie producers have websites created where you can buy their DVDs.Keep in mind there is still the question of how or why people will find the film online given the huge about of content available...
Social Media and TV Observation Trends

Social Media and TV Observation Trends

You will never know how good a program is or how much impact something has made unless it is trending on social networks. The way society works these days is that everyone wants to know what everyone else is thinking; where the opinion of the masses are important in the decision making process of individuals....