Distribution
Film Releases: Home Entertainment

Film Releases: Home Entertainment

When film began there was only one way to see it; at a cinema. Once a film’s theatrical run was finished it was useless, like a stage play that had run its course, so used films were simply burned by distributors, which is why barely 20% of the films made during the silent era survive...
Film Distribution from the Cinema Screen to Digital Downloads

Film Distribution from the Cinema Screen to Digital Downloads

In the digital age there are many ways a film can be distributed, and the box office is just the first step. Here’s a look at distribution focusing on contractual agreements and how the profits and expenses are sliced up. On the Cinema Screen Once upon a time the box office was where a film...
Studio Distributors or The Majors

Studio Distributors or The Majors

There are no bigger advocates for independent producers than motion picture distributors. The largest distributors are the studio distributors commonly referred to as “the Majors”. The more of a working understanding of how a studio distributor works and how that relates to them that the producers have, the more likely it is that they will form more...
Distributors Play up the Brand

Distributors Play up the Brand

Branding is important anywhere, but especially in motion pictures. The brand of the movie determines how consumers identify it with a product or group of products. This brand is established in many ways by distributors. Distributors establish a movie’s brand with how and where they market the movie, the additional promotions they use to attract...
Film Distribution Players

Film Distribution Players

Distributors are the companies that handle the sales and marketing of motion pictures to audiences. They establish the brand of a movie and are the wholesalers of motion pictures to the media they distribute. There are seven major players in the United States. They are: 20th Century Fox, Universal, Buena Vista, Sony, Paramount, Warner Brothers,...
Producer’s Relationship Status

Producer’s Relationship Status

The Majors typically enter into three different relationships with Independent Producers: In-House Studio Production, Negative Pickup, and Distribution-Only Relationships. In-House Production This type of relationship originates in the production operation of the studio. First a producer needs to present a good story, a sound business plan to complete the development, the capability deliver the picture...
The U.S. Independent Distributors

The U.S. Independent Distributors

While the majors provided 90% of U.S. Box office sales, independent distributors still have a respectable amount of business generating over $1 billion in ticket sales. Independent distributors operate much like the majors but on much smaller scales. The most successful independents are Summit Entertainment, Magnolia Pictures, The Samuel Goldwyn Company, IFC, Roadside Attractions, Strand...

Web TV: Top Contenders And Social TV Marketing

Google TV Lives On! In October 2010, Google TV made its appearance in three different hardware formats. The Logitech Revue was constructed with Google TV in mind and is separately connected to the TV. Sony also produced its own equivalent labelled “Sony TV Internet” – costing $100 more than the Revue, but including a Blu-Ray...
On TV Ratings

On TV Ratings

New Measurment Aspect When NBC announced it would cancel their successful series Chuck, fans of the program took unprecedented action. As the television viewing audience heavily decreased, it solidified elsewhere to leave Chuck on screen. Fans joined in the spontaneous on-line campaign ”Be a Nerd…Join the Herd. Save Chuck.” which started with people leaving their comments on...
On TV Ratings: Social Media Ratings

On TV Ratings: Social Media Ratings

Social Media Ratings Does social media rating actually exist or it is just confused with participation in social media? When the reception of a TV series premier in social media was compared with the results of the Nielsen rating system, it was obvious that the TV premiers whose results correlated in high  number of impressions...

Film Distribution – Direct Distribution vs Traditional Distribution

DVD Distribution Much like traditional theatrical distribution, traditional DVD distribution is in steady decline. Many DVD distributors have closed shop and it has become rare to get a traditional DVD deal these days. What few films get picked up for such a DVD deals usually have an A-list cast or are high concept films. On...

The Film Is Finished, Now What?

Once your film is done, you need to resist the temptation of trying to sell it to every distributor out there. It really pays off to have a solid strategy for your film’s distribution. Nowadays, distribution can go one of three routes; traditional distribution, self-distribution, or a hybrid. Traditional distribution has lost its appeal over...

Structure Of A Film Distribution Agreement

What follows is a breakdown of a typical distribution agreement. The goal here is to do away with legalese and explain the document in plain English. Keep in mind however that agreements will vary from one company to the next, and you should always consult with your lawyer to iron out the details and understand...

Marketing Campaign For Film Distribution

In a traditional distribution deal it is the distributor’s job to market the film. However, it is important that you involve yourself in marketing your film as much as possible. Unless there’s a good marketing campaign going, your film will not sell. If you don’t go down the traditional distribution route, then you will be...

Hybrid Film Distribution Model

The DIY philosophy doesn’t apply just to painting your own house or self-publishing a book. With a film, you can do your own platform theatrical release. When you hold screenings, make sure to have a table selling copies of your film on DVD. All along you should be selling DVDs or streams and downloads off...

Reps and Agents – Search for Representation

Reps and agents: do you need them? How do you choose them? Now that technology has made it easier to self-distribute a film, some people say that filmmakers no longer need producer representatives and sales agents. Attitudes are changing. Many distributors don’t care these days if an independent filmmaker is represented. Still, films with a...
Check-In For TV

Check-In For TV

Check-In Commercial IntoNow is a pioneer in connecting the virtual and physical worlds with a mobile phone: viewers are now able to exchange their mobile coupon for a bottle of Pepsi MAX. This outlines IntoNow’s aspirations to a new way of advertising that may be beneficial and practical to users; advertising that highly corresponds to...

Ailments of the Film Distribution Industry

The increase of supply over demand, and the collapse of the middle B2B digital distribution era have sent many video stores out of business, causing traditional distributors to exercise caution by buying cheap, and returning what does not sell. Piracy affects distributors to the extent that 20 million subscribers will wait and watch the film...