Distribution
Publicity and the Audience

Publicity and the Audience

Through word-of-mouth, the production website, social networking, and the blogosphere, the audience can be well-connected to the film production long before the film’s actual premiere on the big screen. As the PM or PC, you won’t be as involved in the shaping of the publicity plan but you can assist the publicity team during principal...
Distribution of Investment and Compensation in Film Production

Distribution of Investment and Compensation in Film Production

While production may require the smallest amount of time relative to the other parts of the filmmaking process, it is often where the majority of the investment goes.  Exactly where the investment goes can vary greatly from film to film, and similarly for the process of recoupment (payment). The value chain concept, designed by Michael...
Three Things to Think About Before Giving Your Film Away for Free

Three Things to Think About Before Giving Your Film Away for Free

Making your content free and available can be a powerful marketing tool when executed intentionally and strategically. Luc Besson, creator of the environmental documentary “Home”, celebrated his film’s theatrical and television release by making his content available for a limited time.  This internet event garnered 1.8 million views. Each film is different and requires a...
Film Festivals: The Modern Independent Filmmaker’s Boon

Film Festivals: The Modern Independent Filmmaker’s Boon

Festivals have changed drastically over the years, growing over time in ways that have significantly benefitted film distribution. Festivals are no longer just a way to show a film or a chance to make a deal with a distributor; rather, they’ve become a way for a filmmaker to develop his fan base by gauging their...
Theatrical Experience for Independent Films

Theatrical Experience for Independent Films

When films began, our notion of the traditional movie theater did not exist. Instead, films were viewed in a variety of public settings, including churches, public parks, storefronts, or tents. It was quite common, in fact, for a film to travel around on tour, sometimes as an event in itself or else in conjunction with...
Screening Beyond The Theatrical Release

Screening Beyond The Theatrical Release

As you prepare for the theatrical release of your film, don’t forget about alternative screening options. These options can raise additional revenue if you charge screening fees or admission. If you choose to screen your film in alternative settings without charging admission, then you will raise awareness and increase interest in your film. Before you...
Working With The Hollywood Studio System

Working With The Hollywood Studio System

“The Hollywood producer changes the director because the film’s not working.  He changes the writer because it’s Tuesday.”– Film industry joke Studio development and the distribution machine Hollywood studios are basically distribution companies that bankroll both development and production within one integrated company.  Their strength lies in the fact that they see success in terms...
Is Digital Democratization Of Content A Myth?

Is Digital Democratization Of Content A Myth?

Anticipating the future “There is no terror in the bang, only in the anticipation of it.”—Alfred Hitchcock In the early 2000s, through books such as Lasica’s Darknet: Hollywood’s War against the Digital Generation (2005), we were led to believe that the power of the internet would free up content and democratize filmmaking.  These claims were...
Selling Your Own DIY DVDs

Selling Your Own DIY DVDs

You may be able to sell copies of your film on DVD on your own.   If this idea appeals to you, here are some tips on how to go about it: Start early, by replicating your own DVDs and selling them during the festival run.  If people love your film, they’ll probably want to buy...
Do-It-Yourself Distribution Pitfalls

Do-It-Yourself Distribution Pitfalls

Independent filmmakers face a multitude of theatrical release options. Whether you go the traditional route with full bookings or you’re looking for a one-night showing in the local art house, you can succeed by setting appropriate goals, managing expectations, and avoid these common pitfalls: The Unsuccessful Pitch When trying to distribute your own film, getting...
Approaches to Film Marketing and Distribution

Approaches to Film Marketing and Distribution

When attempting to market and distribute a film you have made, the task can seem overwhelming, especially if it doesn’t begin well.  It’s easy to lose confidence in the picture and start to despair that all of your hard work and effort has been for nothing.  When investing so much of yourself in a project, it can...
What Is a Theatrical Release?

What Is a Theatrical Release?

DIY Theatrical Release A theatrical release is releasing your film for viewing in theatres. Of the different types, people are most familiar with wide release: when a film is shown nationwide, in more than 600 theatres. A platform release, on the other hand, is much smaller, usually showing in select theatres in major cities such...
How to Successfully Distribute Your Own Film And Get It Shown in Theaters!

How to Successfully Distribute Your Own Film And Get It Shown in Theaters!

Being a film or movie distributor may look and seem like a huge opportunity for making a load of money. You may have even tried it already, but if you have, why are you reading this? What went wrong with the “do it yourself” (or DIY) distribution method? One thing you must make a priority...
License Documentation & Funding

License Documentation & Funding

A producer primarily uses a bank-financing cash flow to fund films and one usual condition is pre-sale licenses in one or more international territories. Only films with A list talent easily attract international pre-sales commitment so the relationship with distributors is essential. The producer should work with distributors to assure both the story and the...
International Film Distribution-Relationships

International Film Distribution-Relationships

International Film Distribution & Territories The world of film distribution has never been smaller  or more complex. Let’s examine the dominate territories and the top tier of internationals sales agents to learn how producers initiate and maintain relationships. But first consider the following. 40% of the world’s population live in China and India alone, and...
Film Production Information Resources

Film Production Information Resources

Production need to keep up on creative, business, technological and industry information and developments. Most of the necessary resources are available on the Web. Here are a few sites a producer should have bookmarked in their Favorites: Exhibitor Relations Company, Inc. (www.ercboxoffice.com): One of the oldest and most reliable sources for information, this site features...
Film Releases: The Future of Theatrical Release

Film Releases: The Future of Theatrical Release

On the face of it, it seems as though the future of theatrical release through cinemas is a pretty tenuous one, ticket prices keep going up while the price of DVDs and online watching keeps coming down, it’s more convenient to watch at home, if you don’t like a film you watch at home it’s...
Film Releases: Who’s Watching?

Film Releases: Who’s Watching?

The points above are also tied to the fact that the main consumers of new films are young people, and young people as a group like to go out rather than staying in. People often ask why films are targeted so much towards the young, this is why, it’s because they’ll go out and see...