Distribution
Screenings & Releases - Embracing the “Short Run”

Screenings & Releases – Embracing the “Short Run”

Although it can be harder for indie films to get reviews in some markets with a short run, this trend seems to be changing as traditional media changes.  For example, as newspapers scale back the scope of their coverage and reduce size—making it harder to get reviews—non-traditional press through tweets, blogs, and online announcements can...
Get Your Film Out There!

Get Your Film Out There!

When you’ve already invested so much creative energy into developing your film, it can be easy to overlook the financial energy required to get your project out into the ‘real’ world. Unfortunately, without a sound fiscal distribution plan, no film will progress past the production studio. No two projects are the same and all will...
On Demand Move: Why Television Doesn’t Need Programming Schedules

On Demand Move: Why Television Doesn’t Need Programming Schedules

Do you still watch cable? Do you still purchase a television guide and read it carefully, wondering when your favorite shows are on?  If you do, you are either ignorant or painfully old-fashioned. In the past decade, technology and the internet has enabled the television experience to become much more convenient and multi-faceted. No one...
Promoting Your Film: Publicity Materials and Events

Promoting Your Film: Publicity Materials and Events

There are many decisions to make when promoting your film and staying on budget. Here, we’ll take a look at the process of promoting and releasing your film.  Relevant topics include: Key art and print media “Wild posting” and Guerilla events (these are not conventional, but I wish to address most non-virtual types of publicity)...
Hiring A Distributor

Hiring A Distributor

Hiring a distributor to release your film is one of the most important decisions that you will have to make in order to ensure that your film is released at the most appropriate time and that it will be seen by the appropriate audiences. It is important that you locate a distributor that has experience...
Educational Sales

Educational Sales

There is an established network of educational distributors alongside an emerging path of Do-It-Yourself (DIY) educational sales. For most educational sales, you must provide a documentary (one that deals with specific, education-related subject matter) or you must have a narrative film that deals with educational subject matter in a manner that promotes discussion. What are...
Top 5 Film Festivals

Top 5 Film Festivals

Movies have become a bigger and more important in everyday life as time has gone on. Film Festivals have become a huge attraction to celebrate this artwork. Here are the Top Five film festivals in the world: South by Southwest South by Southwest is a music, film, technology and entertainment festival in Austin, Texas. This...
Releasing Movies to all Platforms Simultaneously

Releasing Movies to all Platforms Simultaneously

It’s happened, almost in the blink of an eye. We can now access recent release movies on the internet, dvd and bluray, pay per view, and at the theater. The advances in home theatre equipment mean that people have more choices viewing film entertainment than ever. Some people would much prefer to watch movies from...
Death of the Theatre: Will it Happen?

Death of the Theatre: Will it Happen?

Will there be a day in the near future when people stop watching movies a theatres? This will all depend on several things: Date nights and the like.  Movies are cheaper than other options and you can’t get the “experience” at home.  Think about the food, the company, live events, etc.  Will this still entice the...
Linking the Audience to a Film’s Development

Linking the Audience to a Film’s Development

The source of a film’s funding can largely depend on that particular film’s overall structure and vision, including the vision of who its potential audience members will be. In looking at British films (films that are set in Britain or that follow British characters as they travel elsewhere), we can divide films into three categories:...
Preparation For Film Marketing And Distribution

Preparation For Film Marketing And Distribution

The preparation of the necessary marketing and distribution materials for the promotion and delivery of your film can be expensive and time consuming. However, with some forward planning and some clever use of resources during the preparation, production and post production process, the time and financial investments required may be greatly reduced. Most importantly, it...
How to Sell Rights to Your Digital Products

How to Sell Rights to Your Digital Products

There are three main ways you can sell your digital rights, none of which are mutually exclusive. You can have an aggregator or distributor sell the content on your behalf, do it all yourself, or use a combination of both. What is an Aggregator? An aggregator is a company that has a pre-established relationship with...
Proliferation of Digital Rights Media

Proliferation of Digital Rights Media

There are more and more sites now selling or providing digital content. New ones launch each day. Typically, these sites are categorized by the manner in which the content is delivered to prospective users: either by streaming or in the form of a download. As there are so many, I will keep my discussion limited...
Getting into Cannes Film Festival?

Getting into Cannes Film Festival?

How can one attend the Cannes Film Festival?  There are four ways: with a film, as staff, as a patron, or the way I did in 2011, as a journalist. First and foremost, it is utter chaos. Generally, the festival has 75,000 attendees.  In 2011 more than 250,000 fans joined the crowd. Being part of...
Selling your DVDs – going alone or signing with a distributor?

Selling your DVDs – going alone or signing with a distributor?

Even though DVD sales are currently falling worldwide, the profit from sales of home videos is still definitely worth having.   There’s also merchandising to consider.  People like to put stuff on their walls, like posters ;or on their bodies, like T-shirts –  stuff that they think reflect their choice of film or life style.  However,...
Detailed Examples of the Film Value Chain Model

Detailed Examples of the Film Value Chain Model

In the book The International Film Business, Angus Finney gives detailed examples of the costs, fees and recoupment involved in independent filmmaking.  Here, we’ll take a look at two of these examples.  Later on, we’ll discuss the implications of the film value chain model, and the central role and responsibility of the producer in the...
Importance of Integration In The Film Value Chain

Importance of Integration In The Film Value Chain

Film Distribution The film value chain is a stripped down depiction of the process of investment and recoupment for a film project, from beginning to end.  The further to the left you are in the chain, the earlier on you are in production, the greater the potential investment risk for a capital investor. The risk is...
Everything You Need to Know about Film Writing Screen Credits

Everything You Need to Know about Film Writing Screen Credits

Writing Screen Credits Creating the screen credits for your film starts on the first day of prep and ends on the last day of wrap.  The production coordinator presents a draft of the credits on the first day of shooting for the production manager and the producer.  Writing and designing the credits can be a...