Film Business
Why Organize A Production Company?

Why Organize A Production Company?

Most corporations, media, and movie businesses depend on creativity and intellectual property to produce revenue because they always must generate a fresh product and reinvent themselves. The corporation solely possesses a record of previous achievements, associates, knowledge, standing, and “heat.” These corporations have a lot of promise, but few important resources, other than people.  This...
Identifying Investor Types

Identifying Investor Types

The various laws related to securities not only determine the exemption and registration of securities, but also whom you may approach and the manner in which you do it. In addition, the amount of information that you are required to disclose is established by the investor being accredited or non-credited. A person or institution that...
The Net Profit Illusion

The Net Profit Illusion

The term “equity” relates to an investment that represents the interest of an owner in a company; for example, units in a limited partnership, membership in a Limited Liability Company (LLC), or shares in a corporation.  It is a different aspect from that of a loan facility, in that you are obligated to refund the...
What Are My Options Financing A Film?

What Are My Options Financing A Film?

They say that money makes the world go ‘round; if not the world, it is certainly a key factor in making your film! Having this wonderful vision of how you will make your film and getting it done are two different dreams. The objective for you is to make them come together, and unless you...
Screenings & Releases - Embracing the “Short Run”

Screenings & Releases – Embracing the “Short Run”

Although it can be harder for indie films to get reviews in some markets with a short run, this trend seems to be changing as traditional media changes.  For example, as newspapers scale back the scope of their coverage and reduce size—making it harder to get reviews—non-traditional press through tweets, blogs, and online announcements can...
Why Do So Many Incompetent Men Become Leaders?

Why Do So Many Incompetent Men Become Leaders?

It is a common notion that women, as a head of an organization, are under-represented. Typically, many different reasons are offered as to why that may be. The top three are usually to do with their capabilities, lack of interest, or that they may have the abilities and be interested, but cannot break through that...
Get Your Film Out There!

Get Your Film Out There!

When you’ve already invested so much creative energy into developing your film, it can be easy to overlook the financial energy required to get your project out into the ‘real’ world. Unfortunately, without a sound fiscal distribution plan, no film will progress past the production studio. No two projects are the same and all will...
A Case for Caution When Building Your Customer Base

A Case for Caution When Building Your Customer Base

For the new company striving to showcase its reputation for quality and innovation, the need to build a reliable customer base is a necessity that cannot be understated.  The acquisition and retention of valued customers is the blueprint for years of future success, but one must be cautious of the risks that are involved.  The...
On Demand Move: Why Television Doesn’t Need Programming Schedules

On Demand Move: Why Television Doesn’t Need Programming Schedules

Do you still watch cable? Do you still purchase a television guide and read it carefully, wondering when your favorite shows are on?  If you do, you are either ignorant or painfully old-fashioned. In the past decade, technology and the internet has enabled the television experience to become much more convenient and multi-faceted. No one...
Promoting Your Film: Publicity Materials and Events

Promoting Your Film: Publicity Materials and Events

There are many decisions to make when promoting your film and staying on budget. Here, we’ll take a look at the process of promoting and releasing your film.  Relevant topics include: Key art and print media “Wild posting” and Guerilla events (these are not conventional, but I wish to address most non-virtual types of publicity)...
Hiring A Distributor

Hiring A Distributor

Hiring a distributor to release your film is one of the most important decisions that you will have to make in order to ensure that your film is released at the most appropriate time and that it will be seen by the appropriate audiences. It is important that you locate a distributor that has experience...
Five of the best indie films made using Kickstarter

Five of the best indie films made using Kickstarter

Amateur filmmakers and fans alike are proclaiming that Kickstarter is the way forward in movie financing. The success and new-found infamy of the project is largely due to the funding of a movie version of the cult TV show Veronica Mars, which has to date raised $5,702,153 and a staggering 285% of its original goal....
HBO is making a killing; Netflix is the big loser

HBO is making a killing; Netflix is the big loser

The Home Box Office (or HBO for short) has been a huge player in TV and film for decades. Long before people were streaming content online, HBO was putting out what was considered to be ‘premium’ cable programming. Now with new entities such as YouTube, Netflix, and Hulu swallowing up eyeballs, HBO has had its...
Getting Balance In Creative Management

Getting Balance In Creative Management

Being a manager, in any sense of the word, can be tough, especially depending on the industry in which you are employed. Attaining Balance In Creative Management Being a manager, in any sense of the word, can be tough, especially depending on the industry in which you are employed. Being a creative manager is a...
Film Marketing Via Social Networking

Film Marketing Via Social Networking

Film Marketing Via Social Networking In today’s world of social networking, it is important to set up social networking sites to promote your film. Search engines and social networks are the most common way people will get information about your film; most referrals are generated from friends spreading the word. At a bare minimum, you...
Partnering with Investors

Partnering with Investors

Raising money for independent films can be a painful process. Most people tend to turn to friends and relatives first as investors in the film because it’s often the easiest avenue; they may already know the ins and outs of the project, and may be willing to support you. However, at some point, you’ll likely...
Educational Sales

Educational Sales

There is an established network of educational distributors alongside an emerging path of Do-It-Yourself (DIY) educational sales. For most educational sales, you must provide a documentary (one that deals with specific, education-related subject matter) or you must have a narrative film that deals with educational subject matter in a manner that promotes discussion. What are...
What the Big Movie Studios Have to Fear

What the Big Movie Studios Have to Fear

The first battles fought over data piracy are hard to pin down.   Ever since files have been capable of being copied, they have had the potential to be pirated as well.   The battle started getting real at the advent of Napster, and then later with file sharing websites and software that uses torrents to make...