Digitised Content gives instant access to viewers around the world. Streaming and downloading removes certain steps and participants, and also reduces costs.

Digitising Content and Marketing OnlineThere are now over 2 billion daily downloads from YouTube and most of YouTube’s billions of viewers are watching videos via some form of social media. But is simply uploading a version of actual distribution or marketing?

Social recommendations that come from friends and members on social networking sites can encourage potential viewers to click through, and this might be one of the aims of the producer.

But achieving click through is not as simple as it may seem and it appears that the word doesn’t spread without a combination of online and offline endeavours.

Putting a trailer of your film online is cheap and easy, but being your own online marketing team takes a huge amount of time and knowledge.