Another early case of using bridge content to serve the anxious audience, was presented in 2004, when SciFi turned their third most-watched program ever, the 1978 dramatic outer space science fiction series “Battlestar Galactica” into a complete television series.Battlestar Galactica

“Battlestar Galactica” second season ended as abruptly, the main characters finding out their home planet had just been discovered and taken over by the enemy (the Cylons) from whom they had been running and hiding. This end, obviously designed to build up tension in the audience in-between the two seasons, in fact inspired too much of tension and anxiety.

To elevate this, the network released a 10-part Web series of short (under five minutes) online videos one month before its season three premiere.

Two “webisodes’ per week were posted on SciFi.com, YouTube and iTunes. The serial bridge content helped to fill in the gap of events where season two dramatically left off and where season three picks back up.

Many TV networks after that produced online companion content for their TV series. The advance in technology, the developing social media and mobile adoption, however, continue to pave new ways for people to experience and share that content.