The Dallas attempted murder and its revealing was a good story turn,


but more important was the new way how content created tension and anticipations between the episodes. This is now known as “bridge” content and is widely used.

Bridge content makes series more popular and maintain viewers’ loyalty to the production. Nowadays we have the Web and the social media for that purpose, too.

A survey of 1,500 users revealed that people increase using social media before and especially after their favourite TV show, sharing their views just as they used to do before with neighbours. TV marketers can now supply content to the social media that stimulates even more this communication.